Kenrick Cleveland is a coach and persuasive speech trainer who has been offering his services through training sessions, seminars, articles and books for the last 27 years.Ĭleveland is also the president of Influence Marketing, LLC, which is a firm that was designed to teach techniques required to obtain success in sales. One more caution - it's always better to work on improving yourself rather than work on how destroying someone else. I'll try to point out which of these are more appropriate than others for actual use. There are times when it might be appropriate to use some of them, just use your head. In order to learn to defend against these techniques, you have to know how to do them. This kind of power does not belong in the hands of only a few. Which, in my way of looking at things, is all the more reason to teach it. There are many that are not at all happy with it being taught. The information contained in this material is very controversial. This is pdf manual 'The Dark Side Tactics to Defend Against the Unscrupulous Use of Persuasion Skills AND Tactics to Use to Turn the Tables and Win the War - When Necessary' By Kenrick E.